So how did the classical Latin become so incoherent? According to McClintock, a 15th century typesetter likely scrambled part of Cicero’s De Finibus in order to provide placeholder text to mockup various fonts for a type specimen book. It’s difficult to find examples of lorem ipsum in use before Letraset made it popular as a […]
The French lettering company Letraset manufactured a set of dry-transfer sheets which included the lorem ipsum filler text in a variety of fonts, sizes, and layouts. These sheets of lettering could be rubbed on anywhere and were quickly adopted by graphic artists, printers, architects, and advertisers for their professional look and ease of use. Aldus Corporation, which later merged with Adobe Systems, ushered lorem ipsum into the information age with its desktop publishing software Aldus PageMaker.
The program came bundled with lorem ipsum dummy text for laying out page content, and other word processors like Microsoft Word followed suit. More recently the growth of web design has helped proliferate lorem ipsum across the internet as a placeholder for future text—and in some cases the final content (this is why we proofread, kids).
So when is it okay to use lorem ipsum? First, lorem ipsum works well for staging. It’s like the props in a furniture store—filler text makes it look like someone is home. The same WordPress template might eventually be home to a fitness blog, a photography website, or the online journal of a cupcake fanatic. Lorem ipsum helps them imagine what the lived-in website.
So when is it okay to use lorem ipsum? First, lorem ipsum works well for staging. It’s like the props in a furniture store—filler text makes it look like someone is home. The same WordPress template might eventually be home to a fitness blog, a photography website, or the online journal of a cupcake fanatic. Lorem ipsum helps them imagine what the lived-in website might look like.
Lorem ipsum, or lipsum as it is sometimes known, is dummy text used in laying out print, graphic or web designs. The passage is attributed to an unknown typesetter in the 15th century who is thought to have scrambled parts of Cicero’s De Finibus Bonorum et Malorum for use in a type specimen book. It usually begins with.
The strength of lorem ipsum is its weakness: it doesn’t communicate. To some, designing a website around placeholder text is unacceptable, akin to sewing a custom suit without taking measurements. Kristina Halvorson notes:
“I’ve heard the argument that “lorem ipsum” is effective in wireframing or design because it helps people focus on the actual layout, or color scheme, or whatever. What kills me here is that we’re talking about creating a user experience that will (whether we like it or not) be DRIVEN by words. The entire structure of the page or app flow is FOR THE WORDS.”
Lorem ipsum is so ubiquitous because it is so versatile. Select how many paragraphs you want, copy, paste, and break the lines wherever it is convenient. Real copy doesn’t work that way. And that’s why a 15th century typesetter might have scrambled a passage of Cicero; he wanted people to focus on his fonts, to imagine their own content on the pages. He wanted people to see, and to get them to see he had to keep them from reading.
Lorem ipsum, or lipsum as it is sometimes known, is dummy text used in laying out print, graphic or web designs. The passage is attributed to an unknown typesetter in the 15th century who is thought to have scrambled parts of Cicero’s De Finibus Bonorum et Malorum for use in a type specimen book. It usually begins with.
There was that time artists at Sequence opted to hand-Sharpie the lorem ipsum passage on a line of paper bags they designed for Chipotle—the result being a mixture of avant-garde, inside joke, and Sharpie-stained tables. Those with an eye for detail may have caught a tribute to the classic text in an episode of Mad Men (S6E1 around 1:18:55 for anyone that didn’t). And here is a lorem ipsumtattoo.
Nick Richardson described the translation “like extreme Mallarmé, or a Burroughsian cut-up, or a paragraph of Finnegans Wake. So don’t be afraid to use lorem ipsum to keep everyone focused.
Bits of it have surprising power: the desperate insistence on loving and pursuing sorrow, for instance, that is cheated out of its justification – an incomplete object that has been either fished for, or wished for.”
And that’s why a 15th century typesetter might have scrambled a passage of Cicero; he wanted people to focus on his fonts, to imagine their own content on the pages.
Coming full circle, the internet’s remixing of the now infamous
Lorem ipsum is so ubiquitous because it is so versatile. Select how many paragraphs you want, copy, paste, and break the lines wherever it is convenient. Real copy doesn’t work that way. And that’s why a 15th century typesetter might have scrambled a passage of Cicero; he wanted people to focus on his fonts, to imagine their own content on the pages. He wanted people to see, and to get them to see he had to keep them from reading. But who has any right to find fault.
But I must explain to you how all this mistaken idea of denouncing of a pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful.
Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces?
But I must explain to you how all this mistaken idea of denouncing of a pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful.
Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?
But I must explain to you how all this mistaken idea of denouncing of a pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful.
Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?
But I must explain to you how all this mistaken idea of denouncing of a pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful.
Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?
Second, use lorem ipsum: so when is it okay to use lorem ipsum? First, lorem ipsum works well for staging. It’s like the props in a furniture store—filler text makes it look like someone is home. The same WordPress template might eventually be home to a fitness blog, a photography website, or the online journal of a cupcake fanatic.
Lorem ipsum helps: them imagine what the lived-in website might look like. Second, use lorem ipsum if you think the placeholder text will be too distracting. For specific projects, collaboration between copywriters and designers may be best, however, like Karen McGrane said, draft copy has a way of turning any meeting about layout decisions into a discussion about word choice. So don’t be afraid to use lorem ipsum to keep everyone focused.
One word of caution: make sure your client knows that lorem ipsum is filler text. You don’t want them wondering why you filled their website with a foreign language, and you certainly don’t want anyone prematurely publishing it.
Lorem ipsum, or lipsum as it is sometimes known, is dummy text used in laying out print, graphic or web designs. The passage is attributed to an unknown typesetter in the 15th century who is thought to have scrambled parts of Cicero’s De Finibus Bonorum et Malorum for use in a type specimen book. It usually begins with.
The strength of lorem ipsum is its weakness: it doesn’t communicate. To some, designing a website around placeholder text is unacceptable, akin to sewing a custom suit without taking measurements. Kristina Halvorson notes:
“I’ve heard the argument that “lorem ipsum” is effective in wireframing or design because it helps people focus on the actual layout, or color scheme, or whatever. What kills me here is that we’re talking about creating a user experience that will (whether we like it or not) be DRIVEN by words. The entire structure of the page or app flow is FOR THE WORDS.”
Lorem ipsum is so ubiquitous because it is so versatile. Select how many paragraphs you want, copy, paste, and break the lines wherever it is convenient. Real copy doesn’t work that way. And that’s why a 15th century typesetter might have scrambled a passage of Cicero; he wanted people to focus on his fonts, to imagine their own content on the pages. He wanted people to see, and to get them to see he had to keep them from reading.
Lorem ipsum, or lipsum as it is sometimes known, is dummy text used in laying out print, graphic or web designs. The passage is attributed to an unknown typesetter in the 15th century who is thought to have scrambled parts of Cicero’s De Finibus Bonorum et Malorum for use in a type specimen book. It usually begins with.
There was that time artists at Sequence opted to hand-Sharpie the lorem ipsum passage on a line of paper bags they designed for Chipotle—the result being a mixture of avant-garde, inside joke, and Sharpie-stained tables. Those with an eye for detail may have caught a tribute to the classic text in an episode of Mad Men (S6E1 around 1:18:55 for anyone that didn’t). And here is a lorem ipsumtattoo.
Nick Richardson described the translation “like extreme Mallarmé, or a Burroughsian cut-up, or a paragraph of Finnegans Wake. So don’t be afraid to use lorem ipsum to keep everyone focused.
Bits of it have surprising power: the desperate insistence on loving and pursuing sorrow, for instance, that is cheated out of its justification – an incomplete object that has been either fished for, or wished for.”
And that’s why a 15th century typesetter might have scrambled a passage of Cicero; he wanted people to focus on his fonts, to imagine their own content on the pages.
Coming full circle, the internet’s remixing of the now infamous
Lorem ipsum is so ubiquitous because it is so versatile. Select how many paragraphs you want, copy, paste, and break the lines wherever it is convenient. Real copy doesn’t work that way. And that’s why a 15th century typesetter might have scrambled a passage of Cicero; he wanted people to focus on his fonts, to imagine their own content on the pages. He wanted people to see, and to get them to see he had to keep them from reading. But who has any right to find fault.
But I must explain to you how all this mistaken idea of denouncing of a pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful.
Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces?
The French lettering company Letraset manufactured a set of dry-transfer sheets which included the lorem ipsum filler text in a variety of fonts, sizes, and layouts. These sheets of lettering could be rubbed on anywhere and were quickly adopted by graphic artists, printers, architects, and advertisers for their professional look and ease of use. Aldus Corporation, which later merged with Adobe Systems, ushered lorem ipsum into the information age with its desktop publishing software Aldus PageMaker.
The program came bundled with lorem ipsum dummy text for laying out page content, and other word processors like Microsoft Word followed suit. More recently the growth of web design has helped proliferate lorem ipsum across the internet as a placeholder for future text—and in some cases the final content (this is why we proofread, kids).
So when is it okay to use lorem ipsum? First, lorem ipsum works well for staging. It’s like the props in a furniture store—filler text makes it look like someone is home. The same WordPress template might eventually be home to a fitness blog, a photography website, or the online journal of a cupcake fanatic. Lorem ipsum helps them imagine what the lived-in website.
So when is it okay to use lorem ipsum? First, lorem ipsum works well for staging. It’s like the props in a furniture store—filler text makes it look like someone is home. The same WordPress template might eventually be home to a fitness blog, a photography website, or the online journal of a cupcake fanatic. Lorem ipsum helps them imagine what the lived-in website might look like.
But I must explain to you how all this mistaken idea of denouncing of a pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful.
Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?
But I must explain to you how all this mistaken idea of denouncing of a pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful.
Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?
But I must explain to you how all this mistaken idea of denouncing of a pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful.
Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?
Second, use lorem ipsum: so when is it okay to use lorem ipsum? First, lorem ipsum works well for staging. It’s like the props in a furniture store—filler text makes it look like someone is home. The same WordPress template might eventually be home to a fitness blog, a photography website, or the online journal of a cupcake fanatic.
Lorem ipsum helps: them imagine what the lived-in website might look like. Second, use lorem ipsum if you think the placeholder text will be too distracting. For specific projects, collaboration between copywriters and designers may be best, however, like Karen McGrane said, draft copy has a way of turning any meeting about layout decisions into a discussion about word choice. So don’t be afraid to use lorem ipsum to keep everyone focused.
One word of caution: make sure your client knows that lorem ipsum is filler text. You don’t want them wondering why you filled their website with a foreign language, and you certainly don’t want anyone prematurely publishing it.
So how did the classical Latin become so incoherent? According to McClintock, a 15th century typesetter likely scrambled part of Cicero’s De Finibus in order to provide placeholder text to mockup various fonts for a type specimen book. It’s difficult to find examples of lorem ipsum in use before Letraset made it popular as a dummy text in the 1960s.
Although McClintock says he remembers coming across the lorem ipsum passage in a book of old metal type samples. So far he hasn’t relocated where he once saw the passage, but the popularity of Cicero in the 15th century supports the theory that the filler text has been used for centuries. And anyways, as Cecil Adams reasoned, “[Do you really] think graphic arts supply houses were hiring classics scholars in the 1960s?” Perhaps. But it seems reasonable to imagine that there was a version in use far before the age of Letraset.
As an alternative theory, (and because Latin scholars do this sort of thing) someone tracked down a 1914 Latin edition of De Finibus which challenges McClintock’s 15th century claims and suggests that the dawn of lorem ipsum was as recent as the 20th century. The 1914 Loeb Classical Library Edition ran out of room on page 34 for the Latin phrase “dolorem ipsum” (sorrow in itself).
Whether a medieval typesetter chose to garble a well-known (but non-Biblical—that would have been sacrilegious) text, or whether a quirk in the 1914 Loeb Edition inspired a graphic designer, it’s admittedly.
When you are designing with Lorem Ipsum, you diminish the importance of the copy by lowering it to the same level as any other visual element. The text simply becomes another supporting role, serving to make other aspects more aesthetic. Instead of your design enhancing the meaning of the content century.
Although McClintock says he remembers coming across the lorem ipsum passage in a book of old metal type samples. So far he hasn’t relocated where he once saw the passage, but the popularity of Cicero in the 15th century supports the theory that the filler text has been used for centuries. And anyways, as Cecil Adams reasoned, “[Do you really] think graphic arts supply houses were hiring classics scholars in the 1960s?” Perhaps. But it seems reasonable to imagine that there was a version in use far before the age of Letraset.
When you are designing with Lorem Ipsum, you diminish the importance of the copy by lowering it to the same level as any other visual element. The text simply becomes another supporting role, serving to make other aspects more aesthetic. Instead of your design enhancing the meaning of the content century.
As an alternative theory, (and because Latin scholars do this sort of thing) someone tracked down a 1914 Latin edition of De Finibus which challenges McClintock’s 15th century claims and suggests that the dawn of lorem ipsum was as recent as the 20th century. The 1914 Loeb Classical Library Edition ran out of room on page 34 for the Latin phrase “dolorem ipsum” (sorrow in itself).
And that’s why a 15th century typesetter might have scrambled a passage of Cicero; he wanted people to focus on his fonts, to imagine their own content on the pages. He wanted people to see, and to get them to see he had to keep them from reading.
Second, use lorem ipsum if you think the placeholder text will be too distracting. For specific projects, collaboration between copywriters and designers may be best, however, like Karen McGrane said, draft copy has a way of turning any meeting about layout decisions into a discussion about word choice. So don’t be afraid to use lorem ipsum to keep everyone focused.
When you are designing with Lorem Ipsum, you diminish the importance of the copy by lowering it to the same level as any other visual element. The text simply becomes another supporting role, serving to make other aspects more aesthetic. Instead of your design enhancing the meaning of the content century.
As an alternative theory, (and because Latin scholars do this sort of thing) someone tracked down a 1914 Latin edition of De Finibus which challenges McClintock’s 15th century claims and suggests that the dawn of lorem ipsum was as recent as the 20th century. The 1914 Loeb Classical Library Edition ran out of room on page 34 for the Latin phrase “dolorem ipsum” (sorrow in itself).
And that’s why a 15th century typesetter might have scrambled a passage of Cicero; he wanted people to focus on his fonts, to imagine their own content on the pages. He wanted people to see, and to get them to see he had to keep them from reading. But I must explain to you how all this mistaken.
In dictum lorem elementum, tempus augue eget, sollicitudin est. Proin pretium, ante sed blandit cursus, sem leo aliquet ligula, quis blandit dui nunc sed sapien. Aenean vel mattis lacus, et vehicula dui. Nullam et lorem luctus, imperdiet lorem ut, fermentum feli In dictum lorem elementum, tempus augue ege.
Suspendisse potenti. Ut bibendum rhoncus quam eget pellentesque. Phasellus faucibus tincidunt vestibulum. Vestibulum ac nunc tempus, vestibulum tortor luctus, convallis ipsum. In hac habitasse platea dictumst. Mauris et nulla vitae justo molestie gravida nec quis purus. Vestibulum eu feugiat nisi, at luctus ligula.
Praesent laoreet dolor sit amet rutrum ultricies. Integer pretium eu sem a efficitur. Aenean eleifend varius viverra. Quisque eu nisl non felis lacinia rhoncus. Maecenas laoreet semper nulla ut mattis. Vestibulum scelerisque turpis sodales eleifend volutpat. In dapibus id nunc quis condimentum. Quisque tempor congue quam, vitae tincidunt mi dignissim ut. Aliquam posuere ac nibh ac molestie. Vestibulum vitae enim ut neque dictum viverra. Vivamus non efficitur nisi. Donec auctor tellus vitae sodales mollis. Morbi hendrerit mi magna, vitae egestas velit aliquam commodo. In convallis semper nisl vel finibus.
Suspendisse pulvinar eleifend diam at congue. Nam at scelerisque justo. Integer auctor lobortis elementum. Suspendisse eget luctus sem. Vestibulum scelerisque, nisl vel ultricies aliquam, magna dolor ultricies ex, in iaculis magna dolor eu diam. Pellentesque condimentum ex non interdum viverra. Proin cursus sapien vel odio bibendum, viverra laoreet felis dapibus. Pellentesque eget dolor augue. Fusce augue urna, maximus non blandit sit amet, finibus pellentesque est.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam vestibulum sit amet erat vitae tempus. Nam lobortis ex quam, vel vulputate sem feugiat venenatis. Nam fermentum mollis posuere.
Aenean eleifend varius viverra. Quisque eu nisl non felis lacinia rhoncus. Maecenas laoreet semper nulla ut mattis. Vestibulum scelerisque turpis sodales eleifend volutpat. In dapibus id nunc quis condimentum. Quisque tempor congue quam, vitae tincidunt mi dignissim ut. Aliquam posuere ac nibh ac molestie. Vestibulum vitae enim ut neque dictum viverra. Vivamus non efficitur nisi.
In dictum lorem elementum, tempus augue eget, sollicitudin est. Proin pretium, ante sed blandit cursus, sem leo aliquet ligula, quis blandit dui nunc sed sapien. Aenean vel mattis lacus, et vehicula dui. Nullam et lorem luctus, imperdiet lorem ut, fermentum feli In dictum lorem elementum, tempus augue ege.
Suspendisse potenti. Ut bibendum rhoncus quam eget pellentesque. Phasellus faucibus tincidunt vestibulum. Vestibulum ac nunc tempus, vestibulum tortor luctus, convallis ipsum. In hac habitasse platea dictumst. Mauris et nulla vitae justo molestie gravida nec quis purus. Vestibulum eu feugiat nisi, at luctus ligula.
Praesent laoreet dolor sit amet rutrum ultricies. Integer pretium eu sem a efficitur. Aenean eleifend varius viverra. Quisque eu nisl non felis lacinia rhoncus. Maecenas laoreet semper nulla ut mattis. Vestibulum scelerisque turpis sodales eleifend volutpat. In dapibus id nunc quis condimentum. Quisque tempor congue quam, vitae tincidunt mi dignissim ut. Aliquam posuere ac nibh ac molestie. Vestibulum vitae enim ut neque dictum viverra. Vivamus non efficitur nisi. Donec auctor tellus vitae sodales mollis. Morbi hendrerit mi magna, vitae egestas velit aliquam commodo. In convallis semper nisl vel finibus.
Suspendisse pulvinar eleifend diam at congue. Nam at scelerisque justo. Integer auctor lobortis elementum. Suspendisse eget luctus sem. Vestibulum scelerisque, nisl vel ultricies aliquam, magna dolor ultricies ex, in iaculis magna dolor eu diam. Pellentesque condimentum ex non interdum viverra. Proin cursus sapien vel odio bibendum, viverra laoreet felis dapibus. Pellentesque eget dolor augue. Fusce augue urna, maximus non blandit sit amet, finibus pellentesque est.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam vestibulum sit amet erat vitae tempus. Nam lobortis ex quam, vel vulputate sem feugiat venenatis. Nam fermentum mollis posuere.
Aenean eleifend varius viverra. Quisque eu nisl non felis lacinia rhoncus. Maecenas laoreet semper nulla ut mattis. Vestibulum scelerisque turpis sodales eleifend volutpat. In dapibus id nunc quis condimentum. Quisque tempor congue quam, vitae tincidunt mi dignissim ut. Aliquam posuere ac nibh ac molestie. Vestibulum vitae enim ut neque dictum viverra. Vivamus non efficitur nisi.
